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I'm still reading Boothman's book, "How to Make People Like You in 90 Seconds or Less." OK, so I'm a slow reader. Part way through his book he discusses how people communicate primarily through one of three ways - Visual, Auditory, or Kinesthetic. The trick in marketing is to be able to communicate with all three types of people.
That got me to thinking. I'm always looking for a way to put together my 30-second commercial. A 30-second commercial is what you have mentally prepared so when someone asks you what you do, you give him or her the 30-second commercial. You know you've got a winning 30-second commercial, when they respond, "Gee, how do you do that?"
I've yet to develop a good one. After reading Boothman's comments on the three types of people, I wrote down the following: We supply business software, that when you see what it does, get the feeling of how it merges with your business, you'll hear yourself saying, "I know it was expensive, and it was a lot of hard work, but I'm glad we made the move. It was a very good investment."
This is an obvious attempt to phrase it in such a way; the visuals, auditories, and kinesthetics will all feel like I'm talking to them.
I tried this out on the people in my office and got a very limp response. So, here's my current version: We supply Microsoft business accounting software that when people see what the results, they get the feeling of how it molds to their business, I hear them say, "You know this was expensive and it was a lot of hard work. But I'm glad we did it. It was a VERY good investment."
That seemed to get a mildly stronger reaction. I'm meeting tomorrow morning for the first time with a business-networking group to see if it will help promote my business. I'll test it out on them.
If you've got, what you feel, is a better one, please don't just keep it to yourself! I need some help here.
Posted by Ted at August 12, 2003 7:45 PM