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In a survey people were asked why they decided to buy a non-commodity item. The following is how that survey ranked the various buying motivations. The percentages are the percent of people that ranked that item as one of their top five.
1. Level of Trust in the Salesperson: 87%
2. Level of Respect for the Salesperson: 82%
3. Reputation of the Company or Product: 76%
4. Features of the Product or Service: 71%
5. Quality and Service: 58%
6. Price: 16%
Posted by Ted at July 11, 2004 7:11 PM