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Some research at the University of Zurich found that when people sniffed something called oxytocin, they had greater trust in other people. After reading the article in Science News, I wondered how applicable this would be to the real world.
On problem I would see is it might work, while one was with the prospect, but after you left, the effect would wear off and the buyer would suffer buyer’s remorse. Then you’d get that phone call telling you they changed their mind.
Posted by Ted at June 11, 2005 8:08 PM